Pappy Van Winkle’s Family Reserve is the flagship brand of bourbon whiskey owned by the ‘Old Rip Van Winkle Distillery’ company (which does not actually own or operate a distillery, but rather has it produced under a contract with another company). It is distilled and bottled by the Sazerac Company at its Buffalo Trace Distillery in Frankfort, Kentucky. It is often regarded as one of the finest bourbons in the world, and is rare to find on the market due to its very low production and high demand. The product has a cult-like following. Famous chefs such as Anthony Bourdain and David Chang have favored the product.
‘Food Republic’ reported that Chef John Currence said: ‘There’s Pappy Van Winkle, then there’s everything else.’ Bourbon aficionados have shown up in droves to get a small chance in a lottery to purchase some. It has been called ‘the bourbon everyone wants but no one can get.’ A writer for ‘The Wall Street Journal’ said ‘You could call it bourbon, or you could call it a $5,000 bottle of liquified, barrel-aged unobtanium.’ Jen Doll wrote in ‘The Wire,’ ‘It’s an age-old dilemma (supply and demand) leading to an age-old marketing dream (a product that can’t be kept on the shelves … money in the pockets … bourbon in the bourbon snifters).’
Alcohol powder is molecularly encapsulated ethanol. The powder produces an alcoholic beverage when mixed with water. According to food chemist Udo Pollmer of the European Institute of Food and Nutrition Sciences in Munich, alcohol can be absorbed in cyclodextrins, a synthetic carbohydrate derivative. The cyclodextrins can absorb an estimated 60 percent of their own weight in alcohol while remaining dry to the touch. A US patent was registered for the process as early as 1974.
Alcohol powder can be used to reconstitute alcoholic beverages or inhaled through a nebulizer (mister). In Germany a product called Subyou reportedly was distributed on the Internet. The product was available in four flavors and packed in 65 – 100 gram sachets. When mixed with 0.25 liters of water it gives a drink with 4.8% alcohol. It was assumed a German producer manufactured the product from imported raw alcohol powder from the US.read more »
Soju (lit. ‘burned liquor’) is a distilled beverage native to Korea, typically 20% alcohol by volume. Jinro and Lotte soju are the first and third top selling alcohol brands in the world. It is usually consumed neat. It is traditionally made from rice, wheat, barley, but modern producers of soju use supplements or even replace rice with other starches, such as potatoes, sweet potatoes, or tapioca.
Alcohol etiquette is tied to South Korea’s strict culture of respect, particular for elders. When accepting a glass from an older person, the recipient must hold the glass with two hands (left palm on the bottom, right hand holding the side) and bow the head slightly. When drinking the younger person must turn away from the elder and cover their mouth and glass with their hands. There are a few rules unique to Soju: never pour your own glass, and don’t refill your glass until it’s empty.
Soylent is a food substitute intended to supply all of a human body’s daily nutritional needs, made from powdered starch, rice protein, olive oil, and raw chemical powders. It was designed by software engineer Rob Rhinehart as a low cost alternative to traditional food that can be prepared and consumed very quickly.
Lacking background in chemistry or nutrition, Rhinehart developed the formula through research and self-experimentation. He named it after a fictional food from the novel ‘Make Room! Make Room!’, on which the 1973 film ‘Soylent Green’ was loosely based.
Chifir’ is a type of strong tea brewed in Russia. The etymology is uncertain but is thought to come from the word ‘chikhir” meaning a strong Caucasian wine, or a Siberian word for spoiled wine that has become sour and acidic. Chifir’ is typically prepared with either two or three tablespoons of loose tea per person poured on top of the boiled water. It is brewed for 10–15 minutes without stirring – until the leaves drop to the bottom of the cup. Chifir’ drunk without sugar is highly unpleasant; sweets can be held in the mouth before, during or after drinking to soften its bitter taste.
It is similar to Egyptian Sa’idi tea, a somewhat similar beverage (essentially a 1/9-strength recipe, but consumed in larger quantities).
Duff Beer is a brand of beer that originally started as a fictional beverage on the animated series ‘The Simpsons,’ since then it has become a real brand of beer in a number of countries without permission or consent from it’s original creator, Matt Groening, and has resulted in legal battles with varying results. Groening has stated that he will not license the Duff trademark to brew an actual beer, over concern that it would encourage children to drink.
It is Homer Simpson’s beer of choice and a parody of stereotypical commercial beer: very cheaply priced, poor-quality, and advertised everywhere. The name was inspired by one-syllable beer names in the US (such as ‘Bud’). In an excerpt from his autobiography, former Guns N’ Roses bassist Duff McKagan claimed that the beer was named after him as the writers were fans of the band and he was known for his extreme alcohol consumption.read more »
Cold brew or cold press refers to the process of steeping coffee grounds in room temperature water for an extended period. It is also sometimes referred to as Toddy coffee which is a trademarked cold brewing system. The cold-press process requires grinding coffee beans at a relatively coarse setting (typically as fine as possible to still be filtered) and soaking those grounds in cold water for a prolonged period of time, usually 12 hours or more. The grounds must be filtered out of the cold water after they have been steeped using a paper coffee filter, a fine metal sieve, or a French press. The result is a coffee concentrate that is often diluted with water or milk, and can be served hot, over ice, or blended with ice and other ingredients such as chocolate.
Cold brewed coffee naturally seems sweeter due to its lower acidity. Because the coffee beans in cold-press coffee never come into contact with heated water, the process of leaching flavor from the beans produces a different chemical profile than conventional brewing methods. Cold brew coffee is a type of iced coffee, but this latter term also refers to coffee that is brewed hot and then chilled.
New Coke was the reformulation of Coca-Cola introduced in 1985; it originally had no separate name of its own, and was simply known as ‘the new taste of Coca-Cola’ until 1992 when it was renamed Coca-Cola II. The American public’s reaction to the change was negative and the new cola was a major marketing failure.
The subsequent reintroduction of Coke’s original formula, re-branded as ‘Coca-Cola Classic,’ resulted in a significant gain in sales, leading to speculation that the introduction of the New Coke formula was just a marketing ploy.read more »
Crystal Pepsi was a caffeine-free soft drink made by PepsiCo from 1992 to 1993 in the United States, Canada, and for a short time in Australia. Crystal Pepsi was sold for a longer time in Europe. In the early 1990s, a marketing fad equating clarity with purity began with the remake of Ivory soap from its classic milky solution; the idea spread to many companies, including PepsiCo. Crystal Pepsi was marketed as a caffeine-free ‘clear alternative’ to normal colas, equating clearness with purity and health. Its marketing slogan was ‘You’ve never seen a taste like this.’ A large marketing campaign was launched, for which the company invented the world’s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen’s hit song ‘Right Now’ during Super Bowl XXVII. In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales. Coca-Cola followed suit by launching Tab Clear in late 1992.
Initial sales were good but quickly fell. Pepsi pulled the drink off the market and returned several months later with a reformulated citrus drink titled ‘Crystal From Pepsi,’ but this was short-lived as well. Yum! Brands Chairman David C. Novak is credited with introducing the Crystal Pepsi concept. In a 2007 interview, he stated: ‘It was a tremendous learning experience. I still think it’s the best idea I ever had, and the worst executed. A lot of times as a leader you think, ‘They don’t get it; they don’t see my vision.’ People were saying we should stop and address some issues along the way, and they were right. It would have been nice if I’d made sure the product tasted good. Once you have a great idea and you blow it, you don’t get a chance to resurrect it.’