Lit Motors

lit motors

Lit Motors Inc. is a San Francisco-based start-up that designs fully electric, gyroscopically stabilized two-wheeler vehicles. The company plans its first small production run in 2014, and intends to sell the vehicle for $24,000. Founded by Daniel K. Kim in 2010, Lit Motors’ stated goal is to create a new class of personal transportation. The company is currently developing two products, code-named the C-1 and the Cargo Scooter.

The original inspiration for Lit Motors came to Kim in 2003, when he was nearly crushed by a chassis while manufacturing a bio-diesel Land Rover Defender 90. Kim’s near-death experience inspired him to ‘chop a car in half’ to create what is now the C-1, as a reaction to what he considered massive waste in the transportation industry.

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