In psychology, the term jamais vu (from the French, meaning ‘never seen’) is used to describe any familiar situation which is not recognized by the observer. Often described as the opposite of déjà vu, jamais vu involves a sense of eeriness and the observer’s impression of seeing the situation for the first time, despite rationally knowing that he or she has been in the situation before. It is linked to the linguistic concept of semantic satiation (a cognitive phenomenon in which repetition causes a word or phrase to temporarily lose meaning for the listener).
The Daily Omnivore 
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