June 20, 2017
His Master’s Voice (HMV) is a famous trademark in the music and recording industry and was for many years the unofficial name of a large British record label. The name was coined in the 1890s as the title of a painting by English artist Francis Barraud of a dog named ‘Nipper,’ listening to a wind-up gramophone. In the original painting, the dog was listening to a cylinder phonograph. In the 1970s, a bronze statue of the dog and gramophone was awarded by the record company (EMI) to artists and or music producers and or composers as a Music Award and often only after selling more than 100,000 LP’s.
The original painting was acquired from the original artist in 1899 by the newly formed Gramophone Company and adopted by the Victor Talking Machine Company in the United States. According to contemporary Gramophone Company publicity material, the dog, a terrier, had originally belonged to Francis Barraud’s brother, Mark. When Mark Barraud died, Francis inherited Nipper, with a cylinder phonograph and recordings of Mark’s voice. Francis noted the peculiar interest that the dog took in the recorded voice of his late master emanating from the horn, and conceived the idea of committing the scene to canvas.
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May 31, 2017
Pop-up retail, also known as pop-up stores or shops or flash retailing, is a trend of opening short-term sales spaces that started in Los Angeles and are now found all over the United States, Canada, China, Japan, Mexico, France, Germany, the United Kingdom, and Australia.
Temporary retail establishments date at least to the Vienna December market in 1298 and the European Christmas markets that followed. Seasonal farmer’s markets, holiday fireworks stands, Halloween costume shops, and consumer expos are other examples of temporary retailing.
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May 24, 2017
Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning (the place that a brand occupies in the mind of the customer) and the design of logos, packaging, and the product itself.
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection.
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February 28, 2017
The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.
Customers are said to have a ‘zone of tolerance’ corresponding to a range of service quality between ‘barely adequate’ and ‘exceptional.’ A single disappointing experience may not significantly reduce the strength of the business relationship if the customer’s overall perception of quality remains high, if switching costs are high, if there are few satisfactory alternatives, if they are committed to the relationship, and if there are bonds keeping them in the relationship.
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February 16, 2017
David Ogilvy (1911 – 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
His best-selling book ‘Confessions of an Advertising Man’ is one of the most popular and famous books on advertising, and there is a strong suspicion that Ogilvy is the inspiration for the suave creative director ‘Don Draper’ in the TV series ‘Mad Men.’
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January 19, 2017
Jorg Gray is a California-based brand of men’s and women’s watches. They are best known as the favored watch of U.S. President Barack Obama and the U.S. Secret Service. Jorg Gray was established as a watch line in 1998 by Logomark, Inc. based in Tustin, California. Originally Jorg Gray timepieces were manufactured as a high end promotional item for corporations and federal agencies. Jorg Gray became a retail only brand in 2009. The company has since expanded their line and launched a women’s collection in late 2013. There are currently over 250 authorized dealers the U.S. and the brand can be found in retail stores in Asia, Europe, the Caribbean, and South America.
President Obama received his original JG6500, the ‘official’ model of the Secret Service in 2007 as a birthday gift from his security team and has been documented wearing it. Shortly thereafter Jorg Gray created a commemorative edition of the timepiece. Each watch comes with an individualized serial number and an inscription, laser engraved on the case back. Other government agencies around the world, including the London Metropolitan Police, now also wear watches made by Jorg Gray.
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January 18, 2017
Mahjong is a four player game that originated in China during the Qing dynasty (1644-1912). Three-player variations of the game can be found in South Korea and Japan. The game and its regional variants are widely played throughout Eastern and South Eastern Asia and have a small following in Western countries.
Similar to the Western card game rummy (though played with small tiles instead of playing cards), Mahjong is a game of skill, strategy, calculation, and luck. It is not known when the conversion from cards to tiles took place precisely but it most likely occurred in the middle of the 19th century. Traditionally, Mahjong tiles were made of bone, often backed with bamboo. Bone tiles are still available but most modern sets are constructed from various plastics such as bakelite, celluloid, and more recently nylon.
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January 16, 2017
Between 1880 and WWII, Coney Island (a peninsular neighborhood in southern Brooklyn) was the largest amusement area in the U.S., attracting several million visitors per year. At its height, it contained three competing major amusement parks, Luna Park, Dreamland, and Steeplechase Park, as well as many independent amusements. The area was also the center of new technological events, with electric lights, roller coasters, and baby incubators among the innovations showcased there in the 1900s.
Steeplechase Park was created by George C. Tilyou (1862–1914) and operated from 1897 to 1964. It was the first of the three original iconic Coney Island parks (Luna Park opened in 1903 and Dreamland opened the following year). Steeplechase was also Coney Island’s longest lasting park. Unlike Dreamland, which burned in a fire in 1911, and Luna Park which, despite early success, saw its profitability disappear during the Great Depression, Steeplechase had kept itself financially profitable. The Tilyou family had been able to adapt the park to the changing times, bringing in new rides and new amusements such as the Parachute Jump.
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December 7, 2016
Deregulation is the process of removing or reducing state regulations (rules and laws, etc.), typically in the economic sphere. It is the undoing or repeal of governmental controls on the economy. It became common in advanced industrial economies in the 1970s and 1980s, as a result of new trends in economic thinking about the inefficiencies of government regulation, and the risk that regulatory agencies would be controlled by the regulated industry to its benefit, and thereby hurt consumers and the wider economy.
The stated rationale for deregulation is often that fewer and simpler regulations will lead to a raised level of competitiveness, therefore higher productivity, more efficiency and lower prices overall. Opposition to deregulation may usually involve apprehension regarding environmental pollution and environmental quality standards (such as the removal of regulations on hazardous materials), financial uncertainty, and constraining monopolies.
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December 3, 2016
Champion, alternatively stylized ‘Champion U.S.A,’ is an American manufacturer of clothing, specializing in sportswear. The brand was founded in Rochester, New York in 1919 and acquired by the Sara Lee Corporation in 1989. Sara Lee had acquired the Hanes brand a decade earlier, and in 2006 it spun off all its clothing brands into a new company called HanesBrands Inc., of which Champion is still a subsidiary today.
Toby Thompson, acclaimed graphic designer who received the Kudos Award for his 1988 Olympic poster designs for Kodak, sketched the Champion Logo during a corporate meeting, but was never given credit for his design work.
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November 28, 2016
A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box. Subscription boxes are a marketing strategy and a method of product distribution. Subscription boxes are used by subscription based ecommerce businesses, referred to as ‘subcom’ for short.
Subscription commerce falls into two categories: discovery commerce and convenience commerce. Both categories are meant to foster brand loyalty and increase sales, but discovery commerce is for customers who are looking to try something new, while convenience commerce caters to customers who want a specific product regularly and enjoy having them delivered.
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November 14, 2016
A snob is a pejorative term for a person who believes there is a correlation between social status and human worth. The term also refers to a person who judges, stigmatizes others and believes that some people are inherently inferior to others result from the perception of beliefs, values, intellect, creativity, talent, wealth, occupation, education, ancestry, ethnicity, relationship, power, religion, physical strength, class, taste, prestige, beauty, nationality, and fame. The word ‘snobbery’ came into use the first time in England during the 1820s.
English social commentator William Hazlitt observed, in a culture where deference to class was accepted as a positive and unifying principle, ‘Fashion is gentility running away from vulgarity, and afraid of being overtaken by it,’ adding subversively, ‘It is a sign the two things are not very far apart.’ The English novelist Bulwer-Lytton remarked in passing, ‘Ideas travel upwards, manners downwards.’ It was not the deeply ingrained and fundamentally accepted idea of ‘one’s betters’ that has marked snobbery in traditional European and American culture, but ‘aping one’s betters.’
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