August 1, 2018
‘Star-crossed‘ or ‘star-crossed lovers’ is a phrase describing a pair of lovers whose relationship is often thwarted by outside forces. The term encompasses other meanings, but originally means the pairing is being ‘thwarted by a malign star’ or that the stars are working against the relationship. Astrological in origin, the phrase stems from the belief that the positions of the stars ruled over people’s fates, and is best known from the play ‘Romeo and Juliet’ by Shakespeare. Such pairings are often said to be doomed from the start.
It also refers to destiny and the inevitability of the two characters’ paths crossing. It usually but not always refers to unlucky outcomes, since Romeo and Juliet’s affair ended tragically. Further, it connotes that the lovers entered into their union without sufficient forethought or preparation; that the lovers may not have had adequate knowledge of each other or that they were not thinking rationally.
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July 30, 2018
Lügenpresse (lit: ‘lying press’) is a pejorative political term used largely by German political movements for the printed press and the mass media at large, when it is believed not to have the quest for truth at the heart of its coverage.
The Nazis adopted the term for their propaganda against the Jewish, communist, and later the foreign press.
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June 7, 2018
The swan song is a metaphorical phrase for a final gesture, effort, or performance given just before death or retirement. The phrase refers to an ancient belief that swans sing a beautiful song just before their death, having been silent (or alternatively, not so musical) during most of their lifetime. This belief, whose basis in actuality is long-debated, had become proverbial in ancient Greece by the 3rd century BCE, and was reiterated many times in later Western poetry and art.
In Greek mythology, the swan was a bird consecrated to Apollo and was therefore considered a symbol of harmony and beauty.
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May 29, 2018
Trust, but verify is a Russian proverb that became well known in English when used by President Ronald Reagan on multiple occasions in the context of nuclear disarmament.
Suzanne Massie, an American author living in Russia, met with President Ronald Reagan many times between 1984 and 1987. She taught him the proverb, advising him that ‘The Russians like to talk in proverbs. It would be nice of you to know a few. You are an actor – you can learn them very quickly.’ The proverb was adopted as a signature phrase by Reagan, who subsequently used it frequently when discussing U.S. relations with the Soviet Union. Using proverbs that the Russians could relate to may have helped relations between the two leaders.
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October 3, 2017
The whole nine yards is a colloquial American phrase meaning ‘everything, the whole lot’ or, adjectivally, ‘all the way.’ Its origin is unknown and has been described by Yale University librarian Fred R. Shapiro as ‘the most prominent etymological riddle of our time.’
The Oxford English Dictionary finds the earliest published non-idiomatic use in an 1855 Indiana newspaper article. The earliest known idiomatic use of the phrase is from 1907 in southern Indiana. The phrase is related to the expression the ‘whole six yards,’ used around the same time in Kentucky and South Carolina. Both phrases are variations on the ‘whole ball of wax,’ first recorded in the 1880s. They are part of a family of expressions in which an odd-sounding item, such as ‘enchilada,’ ‘shooting match,’ ‘shebang,’ or ‘hog,’ is substituted for ‘ball of wax.’ The choice of the number nine may be related to the expression ‘To the nines’ (to perfection).
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September 5, 2017
Pseudo-anglicisms [ang-gluh-siz-uhms] are words in languages other than English which were borrowed from English but are used in a way native English speakers would not readily recognize or understand.
Pseudo-anglicisms often take the form of compound words, combining elements of multiple English words to create a new word that appears to be English but is unrecognizable to a native speaker. It is also common for a genuine English word to be used to mean something completely different from its original meaning.
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September 1, 2017
‘The exception [that] proves the rule‘ is a saying whose meaning has been interpreted or misinterpreted in various ways. Its true, or at least original, meaning is that the presence of an exception applying to a specific case establishes (‘proves’) that a general rule exists.
For example, a sign that says ‘parking prohibited on Sundays’ (the exception) ‘proves’ that parking is allowed on the other six days of the week (the rule). A more explicit phrasing might be ‘the exception indicates the existence of the rule.’
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August 3, 2017
Nominative [nom-uh-nuh-tiv] determinism [dih-tur-muh-niz-uhm] is the hypothesis that people tend to gravitate towards areas of work that fit their names. The term was first used in the magazine ‘New Scientist’ in 1994, after its humorous ‘Feedback’ column noted several studies carried out by researchers with remarkably fitting surnames.
These included a book on polar explorations by Daniel Snowman and an article on urology by researchers named Splatt and Weedon. These and other examples led to light-hearted speculation that some sort of psychological effect was at work.
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June 7, 2017
Woke is a slang word from African American vernacular which refers to a perceived awareness of issues concerning social and racial justice. The related phrase ‘stay woke’ refers to a continuing awareness of these issues. Its widespread use since 2014 is a result of the ‘Black Lives Matter’ movement, a decentralized campaign against violence and systemic racism toward black people.
‘Oxford Dictionaries’ records early politically conscious usage in 1962 in the article ‘If You’re Woke You Dig It’ by William Melvin Kelley in ‘The New York Times’ and in the 1971 play ‘Garvey Lives!’ by Barry Beckham (‘I been sleeping all my life. And now that Mr. Garvey done woke me up, I’m gon stay woke. And I’m gon help him wake up other black folk.’)
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May 24, 2017
Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning (the place that a brand occupies in the mind of the customer) and the design of logos, packaging, and the product itself.
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection.
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April 17, 2017
In literary criticism, an idiot plot is ‘a plot which is kept in motion solely by virtue of the fact that everybody involved is an idiot’ and where the story would otherwise be over if this were not the case. It is a narrative where its conflict comes from characters not recognizing, or not being told, key information that would resolve the conflict, often because of plot contrivance.
The only thing that prevents the conflict’s resolution is the character’s constant avoidance or obliviousness of it throughout the plot, even if it was already obvious to the viewer, so the characters are all ‘idiots’ in that they are too obtuse to simply resolve the conflict immediately.
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February 21, 2017
Vatnik (Russian: ‘cotton-padded jacket’), a derivative of and often shortened to ‘vata’ (Russian: ‘batting’), is a derogatory social slang neologisms in Russian and Ukrainian languages, and an internet meme used in reference to individuals with pro-Russian jingoist and chauvinist views. In the original meaning, ‘vatnik’ (also ‘telogreika’) is a cheap cotton-padded jacket.
The meme was created by Anton Chadskiy under the pseudonym ‘Jedem das Seine.’ His associated picture of an anthropomorphic square-shaped quilted jacket similar to the cartoon character ‘Spongebob Squarepants’ was first posted on Russian social network ‘VK’ September 9, 2011. The meme went viral in 2012, but became much more widespread in society after the Russian military intervention in Ukraine started in 2014. Chadskiy, claiming he feared political persecution, left Russia in late 2014.
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