Silly Bandz are a brand of silicone rubber bands formed into shapes including animals, objects, and letters. They are distributed by BCP Imports and are normally worn as bracelets. The original shaped silicone rubber bands were created in 2002 by a Japanese design team who wanted to introduce a more environmentally-sustainable rubber band as an office product.
Robert Croak, owner of Toledo, Ohio-based BCP Imports (known for distributing the Livestrong wristbands), encountered the bands on a business trip and decided to re-purpose them as a toy by making them larger and thicker, and marketing them as a kids’ fashion accessory. The first Silly Bandz sets were sold online in November 2008, and by April of 2010 they were most popular toys sold on Amazon.com.
The Daily Omnivore 
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