Mars Blackmon was a fictional character from the 1986 film ‘She’s Gotta Have It.’ He is also the alter-ego of filmmaker Spike Lee. In the film, he was a ‘Brooklyn-loving,’ die-hard New York Knicks fan. During the late 1980s and early 1990s, Blackmon became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by Michael Jordan. In these commercials, Mars Blackmon popularized the phrases ‘Is it the Shoes? Is it the Shoes? Is it the Shoes? … Money, it’s gotta be the shoes.’
The Daily Omnivore 
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