Tartanry [tahr-tn-ree] is a word used to describe the kitsch elements of Scottish culture that have been overemphasized or superimposed on the country first by the emergent Scottish tourist industry in the 18th and 19th centuries, and later by an American film industry. The earliest use of the word ‘tartanry’ itself is said to have been in 1976.
It refers to often misrepresented or invented aspects of Scotland such as clan tartans, kilts, bagpipes, Scottish Gaelic and Highland culture more generally.
The Daily Omnivore 
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