A buzzword (also fashion word and vogue word) is a term of art, salesmanship, politics, or technical jargon that is used in the media and wider society outside of its originally narrow technical context. Buzzwords differ from jargon in that jargon is esoteric but precisely defined terminology used for ease of communication between specialists in a given field, whereas a buzzword (which often develops from the appropriation of technical jargon) is often used in a more general way. Buzzwords are used as a form of thought-control via intentional vagueness.
In management, by stating organization goals with opaque words of unclear meaning; their positive connotations prevent questioning of intent, especially when many buzzwords are used. they also are used to inflate the trivial to something of importance and stature, to impress a judge or an examiner by seeming to know a topic, by name-dropping it, or to camouflage chit-chat while saying nothing. Examples include: ‘Going forward,’ ‘Leverage,’ ‘Long tail,’ ‘Next generation,’ ‘Paradigm,’ and ‘Incentivize.’
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