Hyperpop is a loosely-defined music movement and microgenre, characterized by a maximalist or exaggerated take on popular music. Artists tagged with the label typically integrate pop and avant-garde sensibilities, drawing on tropes from electronic, hip hop, and dance music.
The microgenre reflects an exaggerated, eclectic, and self-referential approach to pop music and typically employs elements such as brash synth melodies, Auto-Tuned ‘earworm’ vocals, and excessive compression and distortion, as well as surrealist or nostalgic references to 2000s Internet culture and the Web 2.0 era.
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The Daily Omnivore 