Archive for September, 2022

September 29, 2022

Pepsi Number Fever

Pepsi Number Fever

Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people.

In February 1992, Pepsi Philippines (PCPPI) announced that they would print numbers, ranging from 001 to 999, inside the caps (crowns) of Pepsi, 7-Up, Mountain Dew, and Mirinda bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos (about US$4) to 1 million pesos for a grand prize (roughly US$40,000 in 1992), equivalent to 611 times the average monthly salary in the Philippines at the time. Pepsi allocated a total of US$2 million for prizes. Marketing specialist Pedro Vergara based Pepsi Number Fever on similar, moderately successful promotions that had been held previously in Vergara’s geographic area of expertise, Latin America.

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September 15, 2022

Pretendian

Playing Indian

pretendian (portmanteau of pretend and Indian) is a person who has falsely claimed Indigenous identity by claiming to be a citizen of a Native American or Indigenous Canadian tribal nation, or to be descended from Native ancestors. The term is a pejorative colloquialism, and if used without evidence could be considered defamatory.

As a practice, being a pretendian is considered an extreme form of cultural appropriation, especially if that individual then asserts that they can represent, and speak for, communities they do not belong to. It is sometimes also referred to as a form of ethnic fraud or race shifting.

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September 12, 2022

Mr. Big

Rafay

Mr. Big (sometimes known as the ‘Canadian technique’) is a covert investigation procedure used by undercover police to elicit confessions from suspects in cold cases (usually murder).

Police officers create a fictitious grey area or criminal organization and then seduce the suspect into joining it. They build a relationship with the suspect, gain their confidence, and then enlist their help in a succession of criminal acts (e.g., delivering goods, credit card scams, selling guns) for which they are paid. Once the suspect has become enmeshed in the criminal gang they are persuaded to divulge information about their criminal history, usually as a prerequisite for being accepted as a member of the organization.

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September 6, 2022

Reply Allpocalypse

Email storm

A reply allpocalypse, also called an email storm, is a sudden spike of “reply all” messages on an email list. When members respond, often pleading for the cessation of messages, a chain reaction is triggered, generating traffic that can render the email servers inoperative.

Some email viruses also have the capacity to create email storms by sending copies of themselves to an infected user’s contacts, including distribution lists, infecting the contacts in turn.

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September 1, 2022

Stroad

Share the Road

stroad is a pejorative portmanteau of street and road that was coined by urban planner Charles Marohn in 2011 to describe paved traffic structures in the U.S. that are a bad combination of two types of vehicular pathways.

According to Marohn, a stroad is part street—which he describes as a ‘complex environment where life in the city happens,’ with pedestrians, cars, buildings close to the sidewalk for easy accessibility, with many (property) entrances / exits to and from the street, and with spaces for temporary parking and delivery vehicles—and part road, which he describes as a ‘high-speed connection between two places’ with wide lanes, limited entrances and exits, and which are generally straight or have gentle curves.

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