June 29, 2025
Sensory processing sensitivity (SPS) is a temperamental or personality trait involving ‘an increased sensitivity of the central nervous system and a deeper cognitive processing of physical, social, and emotional stimuli.’ The trait is characterized by ‘a tendency to ‘pause to check’ in novel situations, greater sensitivity to subtle stimuli, and the engagement of deeper cognitive processing strategies for employing coping actions, all of which is driven by heightened emotional reactivity, both positive and negative.’
A human with a particularly high measure of SPS is considered to have ‘hypersensitivity,’ or be a highly sensitive person (HSP). The terms SPS and HSP were coined in the mid-1990s by psychologists Elaine Aron and her husband Arthur Aron, who developed the Highly Sensitive Person Scale (HSPS) questionnaire by which SPS is measured. Other researchers have applied various other terms to denote this responsiveness to stimuli that is seen in humans and other species.
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June 11, 2025
You Will was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. Each ad presented a futuristic scenario beginning with “Have you ever…” and ending with “…you will. And the company that will bring it to you: AT&T.” The ads were narrated by Tom Selleck. One of the first web banner ads ever sold was part of an AT&T campaign that ran on HotWired starting October 27, 1994, asking “Have you ever clicked your mouse right HERE? You Will.”
In 2016, technology writer Timothy B. Lee commented that ‘overall, the ads were remarkably accurate in predicting the cutting-edge technologies of the coming decades. But the ads were mostly wrong about one thing: the company that brought these technologies to the world was not AT&T. At least not on its own. AT&T does provide some of the infrastructure on which the world’s communications flow. But the gadgets and software that brought these futuristic capabilities to consumers were created by a new generation of Silicon Valley companies that mostly didn’t exist when these ads were made.’
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