Enshittification, also known as platform decay, is a process in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term profits for shareholders.
Canadian writer Cory Doctorow coined the neologism enshittification in November 2022. The American Dialect Society selected it as its 2023 Word of the Year, with Australia’s Macquarie Dictionary following suit for 2024. Merriam-Webster and Dictionary.com also list enshittification as a word.
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Enshittification
Millennial Pause
The millennial pause is a pause in speaking at the start of some videos, especially in short-form content and on social media apps such as TikTok. The pause is generally ascribed to millennials, the generation of people born from 1981 to 1996. The phenomenon is an example of the digital generation gap between millennials and subsequent generations.
The term ‘millennial pause’ is attributed to TikTok user nisipisa, a millennial who posted a TikTok video in 2021, pointing out that Taylor Swift, a millennial singer, includes such pauses at the start of her videos.
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Miniature
A miniature is a small bottle of a spirit, liqueur or other alcoholic beverage. Their contents, typically 50 ml, are intended to comprise an individual serving (one shot of liquor in the U.S. is 44 ml).
Miniatures may be used as gifts, samples, or for promotional purposes. In Scotland and the Northeastern United States they are often known as nips, short for nipperkin (one-eighth of a pint of beer or any other liquor). The name has been also used as inspiration for drinking dens and bars around England, with the most notable being The Nipperkin in Mayfair, London. In New England, miniature bottles of alcohol are often referred to as ‘nips.’
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Gen Z Stare
The Gen Z stare is a generally pejorative phrase coined by social media users to describe a ‘blank stare that members of younger generations give in situations where a verbal response would be more common’ or appropriate.
It most commonly occurs in customer service interactions in response to ostensibly simple questions about products, services or signage in the establishment. Reflecting a generation gap, instead of explaining to the customer something that they may not understand, the generation Z cohort members are often dumbstruck by these questions, perhaps temporarily.
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Disney Adult
A Disney adult is an adult who is an avid fan of the works of the Walt Disney Company. Disney adults are sometimes seen by others as embarrassing or naive for enjoying material ostensibly aimed at children, with sociologist Idil Galip saying that the financial and emotional investment in maintaining the commercialized hobby ‘almost signals a break from regular society or real life.’
Canadian scholar Henry Giroux argues that the escapism actively sought by these adults through consumption of media they know to be directly connected to the Walt Disney conglomerate is a product of the company’s intentional and careful design by commercializing any previous emotional attachments to its properties, which in turn leads to an infantilization of the audience’s self that reduces their sense of agency.
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Doomscrolling
Doomscrolling is the act of spending an excessive amount of time watching short-form content or watching large quantities of user-generated content or news, particularly negative news, on the web and social media.
The concept was coined around 2018, and became more widespread in the context of the COVID-19 pandemic. The World Health Organization (WHO) observed that the pandemic was accompanied by widespread misleading information, conspiracy theories, and false reports, which it referred to as an ‘infodemic.’
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Philadelphia’s Magic Gardens
Philadelphia’s Magic Gardens is a non-profit organization, folk art environment, and gallery space on South Street in Philadelphia, Pennsylvania. It is the largest work created by mosaic artist Isaiah Zagar. The Magic Gardens spans three city lots, and includes indoor galleries and a large outdoor labyrinth.
The mosaics are made up of everything from kitchen tiles and mirror shards to bike wheels, Latin-American art, and china plates. The space is open for public view, from 11:00-6:00 Wednesday through Monday and closed on Tuesdays.
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Everything Bubble
The everything bubble refers to the impact on the values of asset prices, including equities, real estate, bonds, many commodities, and cryptocurrencies, due to quantitative easing by the Federal Reserve, European Central Bank, and the Bank of Japan. The policy itself and the techniques of direct and indirect methods of quantitative easing used to execute it are sometimes referred to as the Central bank put. The term “everything bubble” first came in use during the chair of Janet Yellen, but it is most associated with the quantitative easing during the COVID-19 pandemic by Jerome Powell.
The everything bubble notably occurred despite the COVID-19 recession, the China–United States trade war, and political turmoil – leading to a realization that the bubble was a central bank creation, with concerns on the independence and integrity of market pricing, and on the Fed’s impact on wealth inequality.
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