Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is best known for his book on persuasion and marketing, ‘Influence: The Psychology of Persuasion.’ The book has been translated into 26 languages has also been published as a textbook under the title ‘Influence: Science and Practice.’
In writing the book, he spent three years going ‘undercover’ applying for jobs and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion. The book also reviews many of the most important theories and experiments in social psychology. Cialdini distills his theory down to six key principles: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity.
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Robert Cialdini
Eddie Huang
Eddie Huang (b. 1982) is an Asian American restaurateur, food personality and former lawyer. He is the owner of Baohaus. Huang was born in Washington, D.C., to immigrant parents from Taiwan. He was raised in Orlando, where his father managed a successful group of steak and seafood restaurants. Huang identified with African-American culture, especially hip-hop, at a young age. He received a B.A. from the University of Pittsburgh, Rollins College and a J.D. from Cardozo School of Law.
Not long after graduating from law school, Huang decided for a career change. After being laid off from a New York law firm, he worked as a stand-up comic and as a marijuana dealer. He was interested in food as he had grown up watching his mother cook at home and had learned many skills in the kitchen. He learned management from his father.
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Susan P. Crawford
Susan P. Crawford (b. 1963) is a professor at the Benjamin N. Cardozo School of Law. She has served as President Barack Obama’s Special Assistant for Science, Technology, and Innovation Policy (2009) and is a columnist for ‘Bloomberg View.’
She is a former Board Member of ICANN (which regulates the Internet), the founder of OneWebDay (an annual day of Internet celebration and awareness held on September 22), and a legal scholar. Her research focuses on telecommunications and information law.
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Mary Roach
Mary Roach is an American author, specializing in popular science. She currently resides in Oakland, California. To date, she has published four books: ‘Stiff: The Curious Lives of Human Cadavers’ (2003), ‘Spook: Science Tackles the Afterlife’ (2005), ‘Bonk: The Curious Coupling of Science and Sex’ (2008) and ‘Packing for Mars: The Curious Science of Life in the Void’ (2010). Roach was raised in Etna, New Hampshire.
She received a bachelor’s degree in psychology from Wesleyan University in 1981. After college, Roach moved to San Francisco and spent a few years working as a freelance copy editor. She worked as a columnist, and also worked in public relations for a brief time. Her writing career began while working part-time at the San Francisco Zoological Society, producing press releases on topics such as elephant wart surgery.
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Charles Wheelan
Charles Wheelan is the author of ‘Naked Economics: Undressing the Dismal Science,’ a 2002 book that attempts to translate basic economic issues into a format that can be easily read by people with little or no previous knowledge of economics. In 2013, he published a follow-up called ‘Naked Statistics: Stripping the Dread from the Data.’
In 2009, he was an unsuccessful Democratic candidate in the special election for Illinois’s 5th congressional district, the seat vacated by Rahm Emanuel. Wheelan graduated from Dartmouth College, where he was a member of Alpha Delta fraternity. From 1997 to 2002, he was the Midwest correspondent for ‘The Economist.’ Wheelan is a regular contributor to the ‘Motley Fool Radio Show’ on National Public Radio and to the ‘Eight Forty-Eight’ program on WBEZ, Chicago Public Radio.
The d’Aulaires
Ingri (1904 – 1980) and Edgar (1898 – 1986) Parin d’Aulaire [doe-lair] were married writers and illustrators of children’s books in the 20th century.
Using their research and travel experiences as inspiration, the husband and wife team produced 27 picture books for children. They also wrote and illustrated introductory books of Greek and Norse mythology.
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Del Close
Del Close (1934 – 1999) is one of the premier influences on modern improvisational theater. He was also an actor appearing in a number of films and television shows.
He was a co-author of the book ‘Truth in Comedy,’ which outlines techniques now common to longform improvisational theater and describes the overall structure (he named ‘Harold’) which remains a common frame for longer improvisational scenes. His favorite framework for comedic storytelling was the structures of Wagner’s ‘Ring Cycle.’
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Will Shortz
Will Shortz (b. 1952) is the long-time crossword puzzle editor for ‘The New York Times.’ Shortz was born and raised on an Arabian horse farm in Indiana. He is the only person known to hold a college degree in enigmatology, the study of puzzles.
Shortz achieved this feat by designing his own curriculum through Indiana University’s Individualized Major Program. He also earned a Juris Doctor degree from the University of Virginia School of Law (1977), though he forewent the bar exam and began a career in puzzles instead. Shortz began his career at ‘Penny Press Magazines,’ then moved to ‘Games’ magazine for 15 years, serving as its editor from 1989–1993.
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Hanna Rosin
Hanna Rosin is an American Journalist. Rosin was born in Israel and grew up in Queens, New York where her father was a taxi driver. She graduated from Stuyvesant High School in 1987. She graduated from Stanford University, and is married to ‘Slate’ editor David Plotz; they live in Washington, D.C. with their three children. She is a co-founder of ‘DoubleX,’ a women’s site connected to ‘Slate.’ She is also a writer for ‘The Atlantic.’ A character portrayed by actress Chloë Sevigny in the movie ‘Shattered Glass’ about Rosin’s colleague at ‘The New Republic,’ Stephen Glass, was loosely based on Rosin. Rosin has written a book based on her 2010 Atlantic story, ‘The End of Men.’
In the past she has specialized in writing about religious-political issues, in particular the influence of evangelical Christians on the 2004 U.S. presidential campaign. She is the author of ‘God’s Harvard: A Christian College on a Mission to Save America,’ published in 2007. Based on a ‘New Yorker’ story, the book follows several young Christians at Patrick Henry College, a new evangelical institution that teaches its students to ‘shape the culture and take back the nation.’ Rosin’s portrayals of the students are part of a larger attempt to chronicle the cultural and political history of the modern Christian right.
Evgeny Morozov
Evgeny Morozov (b. 1984) is a Belarusian writer and researcher who studies political and social implications of technology. In 2009 he was chosen as a TED fellow where he spoke about how the Web influences civic engagement and regime stability in authoritarian, closed societies or in countries ‘in transition.’
Morozov expresses skepticism about the popular view that the Internet is helping to democratize authoritarian regimes, arguing that it could also be a powerful tool for engaging in mass surveillance, political repression, and spreading nationalist and extremist propaganda. He has also criticized what he calls ‘The Internet Freedom Agenda’ of the US government, finding it naive and even counterproductive to the very goal of promoting democracy through the Web.
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