The Church of the SubGenius is a religious organization often seen as a ‘parody religion,’ that satirizes religion, conspiracy theories, Ufology, and popular culture. Originally based in Dallas, Texas, the Church of the SubGenius gained prominence in the 1980s and 1990s subculture and maintains an active presence on the Internet. In 1996 the legal entity SubGenius Foundation was incorporated in Cleveland, Ohio. The Foundation’s president and founder is Ivan Stang. It’s mascot is ‘world’s greatest salesman’ J. R. ‘Bob’ Dobbs. ‘Bob’ is depicted as a cartoon of a Ward Cleaver-like man smoking a pipe. It’s symbol is the ‘Dobb’s Mark,’ a stylized cross with three bars and a pipe, placed in a pattern that matches the eyes, nose, mouth, and pipe of ‘Bob’s’ image.
The central belief in the Church is the pursuit of ‘Slack,’ which generally stands for the sense of freedom, independence, and original thinking that comes when you stop worrying about personal goals. In essence, slack is about finding satisfaction with what you have and who you are, as opposed for searching for satisfaction in accomplishment.
The Daily Omnivore 