Halo Effect

apple halo

An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole. An example of the halo effect would be judging a good-looking person as more intelligent. The term is commonly used in human resources recruitment. It refers to the risk that an interviewer will notice a positive trait in an interviewee and, as a result, will overlook their negative traits.

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