Q Score

The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show, used in the United States. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and public relations industries. The Q score metric was developed by Marketing Evaluations, Inc., which uses an annual survey of mail panelists making up a representative sample of the United States to determine a ‘quotient’ (‘Q’) factor or score.

Perenial high scores are associated with Will Smith, Tom Hanks, Denzel Washington, Julia Roberts, and Johnny Depp, while low to negative scores are common for Don Imus, Paris Hilton, Snoop Dogg, Nicole Richie, and Howard Stern.

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