Happy Farm


Happy Farm is a social network game, or massively multiplayer online game, based on farm management simulation. It is played predominantly by users in Mainland China and Taiwan, and is the most popular MMOG in terms of players. At the height of its popularity, there were 23 million daily active users, logging on to the game at least every day. Happy Farm was developed by Chinese social game developer 5 Minutes in 2008. It allows players to grow crops, trade with others, sell produce, and steal from neighbors. The game was influenced by the Japanese RPG series, ‘Harvest Moon.’ The game peaked during the end of the 2000s, and in the following years, experienced a sharp decline in players. As of 2012, it had practically vanished.

‘Happy Farm’ went on to inspire many more farming social network games, including ‘FarmVille,’ as well as parodies such as ‘Jungle Extreme’ and ‘Farm Villain.’ In 2009, ‘Harvest Moon’ developers Marvellous Entertainment eventually released their own farming social network game, ‘Bokujo Monogatari,’ for the Japanese site Mixi.’


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