Strawberry Generation

Strawberry Generation is a Chinese language neologism for Taiwanese people born between 1981 and 1991 who ‘bruise easily’ like strawberries — meaning they can’t withstand social pressure or work hard like their parents’ generation; the term refers to people who are insubordinate, spoiled, selfish, arrogant, and sluggish in work. Persons from this generation have grown up being overprotected by their parents and in an environment of economic prosperity, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits.

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