Raggare (a Swedish word roughly corresponding to the English term ‘pick-up artist.’) refers to a subculture found mostly in Sweden and parts of Norway, Finland, Denmark, Germany and Austria. Raggare are closely related to the greaser subculture of the U.S. and are known for their love of hot rod cars and 1950s American pop culture. Pontiac Bonnevilles of the 1960s are particularly popular among raggare.

Considered by some a menace to society, but more often seen as an amusing group of outsiders, raggare culture lives on in Sweden, but in many ways it is still viewed in a negative light. Because of its mostly rural roots, retro-aesthetics, and unusual (for Swedes) pro-American stance, raggare are often (in urban areas and in pop-culture) seen as uneducated,  with poor taste and a low-brow attitude towards sex.


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