Zojirushi is a Japanese multinational manufacturer and marketer of high-quality vacuum flasks, bread machines and consumer electronics including electric water boilers, refrigerators and rice cookers. It has a branch in South Korea and subsidiary companies in China, Taiwan, Hong Kong, and the United States. Zojirushi is listed on Osaka Securities Exchange.
The company was founded in 1918 as the Ichikawa Brothers Trading Company in Osaka and in 1948 was changed to Kyowa Manufacturing Co., Ltd. In 1961, its name was changed again to the Zojirushi Corporation and its corporate logo, including an elephant (Zōjirushi means ‘elephant mark’) was adopted.
The Daily Omnivore 
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