David Elsewhere

David Elsewhere

David Elsewhere (b. 1979) is an illusionary dancer from Santa Ana, California. He became known through a viral video of his participation in the 2001 edition of the Korean American talent show ‘Kollaboration,’ dancing to Kraftwerk’s song ‘Expo 2000.’ The clip showcased Bernal’s characteristic take on the contemporary dance styles of popping and abstract waving. Performances of these dances were rare at the time, and the clip became very popular when it circulated on the internet.

Bernal was later hired to participate in advertisements for Heineken (dancing to ‘Cobrastyle’ by the Teddybears), Volkswagen, Apple iPod, 7-Eleven Slurpee, Pepsi, Puma, and Doritos. He also made a cameo appearance in the movie ‘You Got Served.’¬†Computer graphics technology were used in several of the commercials Bernal took part in, superimposing others’ faces (old, young, male, female) onto his body so that they appeared to dance like him. In one of his most popular ads, a commercial for the Volkswagen Golf GTI created in January of 2005, Gene Kelly’s head was superimposed onto Bernal’s body in a re-enactment of ‘Singin’ in the Rain’ remixed by Manchester group Mint Royale.

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