Vice

vice

Vice is a free magazine and media conglomerate founded in Montreal and currently based in New York City. It is available in 19 countries. It supports itself primarily through advertising. Founded by Suroosh Alvi, Shane Smith, and Gavin McInnes, it was launched as the ‘Voice of Montreal’ in 1994 with government funding to provide work and a community service. When the editors wanted to break free of their commitments with the original publisher, Alix Laurent, they bought him out and changed the name to ‘Vice’ in 1996.

Vice’s content has shifted from dealing mostly with independent arts and pop cultural matters to covering more serious news topics, although both are often treated with the same spirit of blithe and caustic irreverence. Vice has championed the ‘Immersionist’ school of journalism, which it regards as something of a DIY antithesis to the big-office methods practiced by traditional news outlets. There have been issues dedicated to concerns facing Iraqi people, Native Americans, Russian people, people with mental disorders, and people with mental disabilities.

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