Buy Nothing Day

Buy Nothing Day (BND) is an international day of protest against consumerism observed by social activists. Typically celebrated the Friday after American Thanksgiving in North America and the following day internationally. It was founded by Vancouver artist Ted Dave and subsequently promoted by ‘Adbusters’ magazine in Canada. The first Buy Nothing Day was organized in Vancouver in September 1992. In 1997, it was moved to the Friday after American Thanksgiving, also called ‘Black Friday,’ which is one of the 10 busiest shopping days in the United States.

Outside North America and Israel, Buy Nothing Day is the following Saturday. Adbusters was denied advertising time by almost all major television networks except for CNN, which was the only one to air their ads. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, and Norway. Participation now includes more than 65 nations.

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