Hi-C

ecto cooler

Hi-C is a juice drink made by the Minute Maid division of The Coca-Cola Company. Hi-C was created by Niles Foster in 1946. By 1958 it had become an American supermarket staple, available nationwide. Foster’s original formula contained orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C). The name ‘Hi-C’ stressed the vitamin content. Hot-packed in enamel-lined 56-ounce cans, the product needed no refrigeration before opening.

Grape, the second flavor introduced, evolved naturally from the fact that the Geneva, Ohio, co-packer was also processing fresh grapes. Apple and cherry drinks were introduced as a result of the fresh fruit processing operations at the Paw Paw, Michigan, co-packer plant. The contract packing concept is still used today by the Coca-Cola Foods Division. In 1987, Ecto-Cooler was a product tie-in with the cartoon series ‘The Real Ghostbusters,’ based on the 1984 live-action film.

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s