Laddism is a subculture commonly associated with Britpop music of the 1990s. The phenomenon was reflected in the magazine Loaded and its subsequent imitators.
Images of Laddishness are dominated by the male pastimes of drinking, watching football, and sex. The word ladette has been coined to describe young women who emulate laddish behavior, i.e. young women who behave in a boisterously assertive or crude manner and engage in heavy drinking sessions.
The Daily Omnivore 
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