Pleo is an animatronic dinosaur toy designed to emulate the appearance and behavior of a week-old baby Camarasaurus. It was designed by Caleb Chung, the co-creator of the Furby.
Chung selected this species of dinosaur because its body shape, stocky head, and relatively large cranium made it ideal for concealing the sensors and motors needed for lifelike animation. Each Pleo ‘learns’ from its experiences and environment through a sophisticated artificial intelligence and develops an individual personality.



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