Archive for March 11th, 2011

March 11, 2011

Kruder & Dorfmeister

kd sessions

g-stoned

Kruder & Dorfmeister is an Austrian duo most known for their downtempo-dub remixes of pop, hip-hop and drum and bass songs.  Their mixes are usually flavored with sampler-processed vocals, deep bassline dub, trip-hop elements, bossa grooves and smoothly-shaped echoes. Some of their better-known works include ‘High Noon,’ ‘Original Bedroom Rockers’ and remixes of Madonna’s ‘Nothing Really Matters,’ Depeche Mode’s ‘Useless,’ Count Basic’s ‘Speechless’ and Roni Size’s ‘Heroes.’

Many of their remixes are collected on the double album ‘The K & D Sessions.’ Although best known internationally for their remixing work, the duo gained their primary reputation in Europe for their live DJ performances and ‘DJ-Kicks’ album. Peter Kruder and Richard Dorfmeister have their own record studio, G Stone Recordings in Vienna, through which they release many of their own albums.

March 11, 2011

AdWords

quality score

AdWords is Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

On Google the adverts are displayed either at the very top of the search results with an orange background, on the right hand side or in both these places. In a PPC contract advertisers pay Google each time someone clicks on their advert. Many pay per click providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest operators.

March 11, 2011

Ides of March

ides of march

The Ides of March is a day on the Roman calendar that corresponds to March 15th. It was marked by several religious observances, and became notorious as the date of the assassination of Julius Caesar in 44 BCE. In Canada, the day is commemorated with the drinking of Bloody Caesar (a Bloody Mary made with Clamato). In the original Roman calendar, March was the first month of the year. The holidays observed by the Romans from the first through the Ides often reflect their origin as new year celebrations. The Romans did not number days of a month sequentially from the first through the last day.

Instead, they counted back from three fixed points of the month: the Nones (5th or 7th, depending on the length of the month), the Ides (13th or 15th), and the Kalends (1st) of the following month. The Ides occurred near the midpoint, on the 13th for most months, but on the 15th for March, May, July, and October. The Ides were supposed to be determined by the full moon, reflecting the lunar origin of the Roman calendar. On the earliest calendar, the Ides of March would have been the first full moon of the new year.

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March 11, 2011

Antigen

antigens

antigen-presenting cells

An antigen [ann-tuh-jen] is a protein expressed by a bacteria or virus that is recognized by an immune system as foreign which can stimulate the production of antibodies and combine specifically with them. Usually an antibody is a molecule, perhaps on the cell surface of a bacterium or virus. Antibodies are always ‘foreign’; except in rare cases the system is tolerant of its own molecules. Autoimmune diseases are caused when this safeguard fails. When an antigen is introduced into the body it causes the production of antibodies. Antigens include bacteria, cells of transplanted organs, plant pollen and toxins.

The first time that a new antigen comes into contact with the body the response of the immune system will be a complete immune response. During this first response, the antigen will cause antibodies to be made. The next time the same antigen contacts the body, a full scale immune response is not needed as the body already has a specific antibody available instantly for that antigen. This means that the body can begin fighting an infection much sooner for illnesses it has encountered before, and takes more time to begin to fight an infection in new illnesses.