The Subservient Chicken

subservient chicken

The Subservient Chicken is a 2004 advertising campaign created to promote international fast food restaurant chain Burger King’s TenderCrisp chicken sandwich and their ‘Have it Your Way’ campaign. On its website, a man in a chicken costume performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan ‘Get chicken just the way you like it.’

There are more than three hundred commands that the Subservient Chicken will respond to, including: Moonwalk, Riverdance, and pick your nose. When told to perform sex acts, take off his mask, or do anything the Subservient Chicken considers offensive, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment.


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