Cinemagraph

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Cinemagraphs are still photographs in which a minor and repeated movement action occurs. They are produced by taking a series of photographs or a video recording, and, using image editing software, compositing the photographs or the video frames into an animated GIF file in such a manner that motion in part of the subject between exposures (for example, a person’s dangling leg) is perceived as a repeating or continued motion.

The term was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011.

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