Archive for November 30th, 2011

November 30, 2011

Bic

bic cristal

lighter

Société Bic (pronounced ‘Bick’ in English) is a company based in Clichy, France, founded in 1945, by Baron Marcel Bich known for making disposable products including lighters, ballpoint pens, and shaving razors; they also manufacture magnets and watersports products including surfboards, kayaks, and dinghies.

The Bic pen, more correctly the Bic Cristal, was the company’s first product and 50 years later is still synonymous with the name Bic. The company’s US subsidiary accounts for more than half of the worldwide company’s sales.

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November 30, 2011

Leverage

envy ratio

Lever

In finance, leverage (sometimes referred to as ‘gearing’ in the UK) is a general term for any technique to multiply gains and losses; common ways to attain leverage are borrowing money, buying fixed assets (non liquid assets such as real estate) and using derivatives (contracts to buy or sell something, such as call and put options respectively).

The most obvious risk of leverage is that it multiplies losses. A corporation that borrows too much money might face bankruptcy during a business downturn, while a less-levered corporation might survive. An investor who buys a stock on 50% margin will lose 40% of his money if the stock declines 20%.

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