machiavelli by zachary franzen

Asshole: How I Got Rich and Happy by Not Giving a Shit About You’ is a 2008 spoof self-help book and memoir by American author Martin Kihn. The first line of the book, is ‘I was the nicest guy in the world and it was killing me.’ Kihn, who worked for a marketing company, was told by his boss that unless he started ‘playing hardball,’ they were going to demote him and upgrade a colleague Kihn calls ‘The Nemesis’ to a window office. So to save his career, Kihn decided to turn himself into an asshole, and in telling his story, he describes exactly how the reader can can follow his lead.

To become an asshole, Kihn builds a team, consisting of an acting coach, life coach and both personal and dog trainer – to help ‘master the art of assholism.’ Kihn then creates a ten-step “assholism’ program which involves ‘ignoring other peoples’ feelings, never saying sorry, dressing in black silk and only eating red meat.’ Other tasks saw Kihn signing up to the National Rifle Association, learning kickboxing, screaming at colleagues and eating garlic bagels on public transport. Additionally, Kihn takes inspiration from famous figures whom he considers ‘assholes’ such as: Donald Trump, Rudy Giuliani, Martha Stewart, David Letterman, Nicole Kidman, Machiavelli, Scarface and Paris Hilton. He also takes inspiration from Ayn Rand’s ‘The Fountainhead’ and ‘The Virtue of Selfishness.’


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