Roku

roku tower

Roku [roh-koo] is an American, privately-held, consumer electronics company that sells home digital media products. The company is based in California, and was founded in 2002, by ReplayTV founder Anthony Wood. ‘Roku’ means ‘six’ in Japanese, a reference to the six companies Wood has launched. Their current product is the ‘Roku 2’ series of digital video players (DVP).

Content on the Roku DVP is provided by Roku partners, and are identified using the ‘channel’ vernacular. Each channel supports content from one partner (though some content partners have more than one channel). Premium channels include Netflix, HBO Go, Hulu Plus, EPIX, and Amazon Instant Video. Users can add or remove different channels from the Roku Channel Store. Both on-demand content and live streaming are supported by the devices. For live TV streams, Roku supports Apple HLS (HTTP Live Streaming) adaptive streaming technology.

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