Kappa is an Italian manufacturer of sports clothes and accessories, that started as a sock and underwear manufacturer in 1916 in Turin. Its logo, known as ‘Omini,’ is a silhouette of a man (left) and woman (right) sitting back to back in the nude. It was created in 1969 by mere accident.
After a photo shoot for a bathing suit advertisement, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something, and the idea grew into what is now the logo, which symbolizes the mutual support between man and woman, and their completion.