Kappa

kappa

Kappa is an Italian manufacturer of sports clothes and accessories, that started as a sock and underwear manufacturer in 1916 in Turin. Its logo, known as ‘Omini,’ is a silhouette of a man (left) and woman (right) sitting back to back in the nude. It was created in 1969 by mere accident.

After a photo shoot for a bathing suit advertisement, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something, and the idea grew into what is now the logo, which symbolizes the mutual support between man and woman, and their completion.

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s