Archive for September 13th, 2012

September 13, 2012

A Moron in a Hurry


polo logo

apple dispute

A moron in a hurry‘ is a hypothetical person against whom a claimant’s concern might be judged in an English law civil action for passing off or trademark infringement.

The expression is used to reject a claim that two items could reasonably be confused by a passer-by (i.e. that even a moron in a hurry would notice the difference), on the grounds that the items are so different that the goodwill and brand of the claimant’s item cannot genuinely be affected by the existence of the other. 

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September 13, 2012

Social Intuitionism

jonathan haidt

Social intuitionism is a movement in moral psychology that arose in contrast to more heavily rationalist theories of morality, like that of Lawrence Kohlberg. Kohlberg developed a stage theory of moral reasoning that he claimed accounts for people’s moral behavior. More sophisticated reasoning, he asserted, should lead one to more consistent moral action, because one realizes that moral principles are prescriptive in nature and so demand action from the self. NYU psychologist Jonathan Haidt greatly de-emphasizes the role of reasoning in reaching moral conclusions. 

Haidt asserts that moral judgment is primarily given rise to by intuition with reasoning playing a very marginalized role in most of our moral decision-making. Conscious thought-processes serves as a kind of post hoc justification of our decisions. His main evidence comes from studies of ‘moral dumbfounding’ where people have strong moral reactions but fail to establish any kind of rational principle to explain their reaction. He suggests that we have affective heuristics (mental shortcuts) which are unconscious that generate our reactions to morally charged situations and our moral behavior. He suggests that if people reason about morality, it is independent of or at least processes causing moral decisions to be made.

September 13, 2012



The concept of a lovemap was originated by psychologist and sexologist John Money to assist in a discussion of why people like what they enjoy sexually and erotically. According to Money, it is ‘a developmental representation or template in the mind and in the brain depicting the idealized lover and the idealized program of sexual and erotic activity projected in imagery or actually engaged in with that lover.’

According to Money, the word lovemap was first used in 1980 in an article entitled: ‘Pairbonding and Limerence.’ Money describes the formation of an individual’s lovemap as similar to the acquisition of a native language, in that it bears the mark of his or her own unique individuality, similar to an accent in a spoken language. A lovemap is usually quite specific as to details of the temperament, build, race, color, etc. of the ideal lover. Since its inception, the concept of ‘love maps,’ applied to interpersonal relationships, has found apt acceptance and is frequently referenced in love / relationship / sexual-evolution theory books; as for example in Wilson and McLaughlin’s 2001 ‘The Science of Love.’

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September 13, 2012

10-foot User Interface

Steam controller

In computing a 10-foot user interface is a software GUI (graphical user interface) designed for display on a large television (or similar sized screen) with interaction using a regular television-style remote control. ’10-foot’ refers to the fact that the GUI’s elements—i.e. menus, buttons, text fonts, and so on—are theoretically ergonomically large enough to read easily at a distance of 10 feet (3 m) from the display. To avoid distractions and to be more clear, 10 foot UIs also tend to be very simple and usually only have the minimum core buttons.

Typical examples of popular 10-foot user interfaces are HTPC (Home theater PC) media center software applications such as Google TV, MediaPortal, XBMC, Windows Media Center, and Front Row / Apple TV interfaces, but most other Smart TV and set-top boxes devices and software with interactive television interfaces also belong in this category. In 2010, Hillcrest Labs released the Kylo browser, which is a web browser optimized for television use, which features a 10-foot user interface. Hillcrest also invented the first motion-controlled remote for television.

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September 13, 2012


Peter Kennard

@earth is a 2011 book made by London born (and based) photomontage artist Peter Kennard with Lebanese artist Tarek Salhany. It is a photo-essay told through photomontage with seven chapters exposing the current state of the earth, the conditions of life on it and the need to resist injustice. Apart from the title (which is also in different languages on its back cover) the pocket book contains no words and its story is told in sequences of constructed images. ‘@earth’ combines images created digitally over the past two years by Kennard with Salhany especially for the project, with Kennard’s earlier darkroom based photomontages (spanning over 40 years of work) some of which are part of the Tate Permanent Collection. They have been recontextualised for the book. The authors met whilst Kennard taught Salhany at the Byam Shaw School of Art in London.

‘@earth’ has received recognition from, amongst others, Naomi Klein (author of ‘No Logo’ and ‘The Shock Doctrine’) who has said: ‘This book perfectly captures the brutal asymmetries of our age: heavy weaponry trained on broken people, all-seeing technologies and disappearing identities, perpetually exhaling industry and an asphyxiating planet. If there’s a word that’s worth a thousand pictures, it’s ‘@earth.”

September 13, 2012

Ron Fricke



Ron Fricke is an American film director and cinematographer, considered to be a master of time-lapse photography and large format cinematography. He was the director of photography for ‘Koyaanisqatsi’ (a film consisting primarily of slow motion and time-lapse footage) in 1982 and directed the purely cinematic non-verbal non-narrative feature ‘Baraka’ (1992). He designed and used his own 65 mm camera equipment for ‘Baraka’ and his later projects.

He also directed the IMAX films ‘Chronos’ (1985) and ‘Sacred Site’ (1986). His most recent work was as cinematographer for parts of the film ‘Star Wars Episode III: Revenge of the Sith’ (he was hired to shoot the eruption of Mt. Etna in Sicily for use in scenes of the volcanic planet Mustafar). The sequel to ‘Baraka,’ ‘Samsara,’ premiered at the Toronto International Film Festival in 2011. Fricke writes about his work: ‘I feel that my work has evolved through ‘Koyaanisqatsi,’ ‘Chronos’ and ‘Baraka.’ Both technically and philosophically I am ready to delve even deeper into my favorite theme: humanity’s relationship to the eternal.’

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September 13, 2012

70 mm Film

film formats

70mm film is a wide high-resolution film gauge, with higher resolution than standard 35mm motion picture film format. As used in camera, the film is 65 mm wide. The additional 5mm are for magnetic strips holding four of the six tracks of sound.

Although more recent 70 mm prints use digital sound encoding, the vast majority of 70 mm prints predate this technology. Each frame is five perforations tall, with an aspect ratio of 2.20:1. The vast majority of film theaters are unable to handle 70mm film, and so original 70mm films are shown with 35mm prints at these venues.

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September 13, 2012

Full Frame

Film gate

In cinematography, full frame refers to the use of the full film gate (the rectangular opening in the front of a motion picture camera where the film is exposed to light) at maximum width and height for 35mm film cameras. It is sometimes also referred to as ‘silent aperture’ or ‘full gate.’

It is the original gate size pioneered by William Dickson and Thomas Edison in 1892 and first used in the short film ‘Blacksmithing Scene.’ Full frame is generally used by all 4-perf (four perforations per frame) films, whether silent, standard 35 (Academy ratio width), or Super 35.

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September 13, 2012

Full-frame DSLR

Image sensor

A full-frame digital SLR is a digital single-lens reflex camera fitted with an image sensor that is the same size as a 35 mm (36×24 mm) film frame. This is in contrast to cameras with smaller sensors, typically of a size equivalent to APS-C-size film (20.7×13.8 mm to 28.7×19.1 mm), much smaller than a full 35 mm frame.

Currently, the majority of digital cameras, both compact and SLR models, use a smaller-than-35 mm frame, as it is easier and cheaper to manufacture imaging sensors at a smaller size. Historically, the earliest digital SLR models, such as the Nikon NASA F4 or Kodak DCS 100, also used a smaller sensor.

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