Archive for March, 2013

March 4, 2013

Robert Cialdini

Influence by winston noronha

Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is best known for his book on persuasion and marketing, ‘Influence: The Psychology of Persuasion.’ The book has been translated into 26 languages has also been published as a textbook under the title ‘Influence: Science and Practice.’ 

In writing the book, he spent three years going ‘undercover’ applying for jobs and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion. The book also reviews many of the most important theories and experiments in social psychology. Cialdini distills his theory down to six key principles: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity.

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March 4, 2013

Charlie Munger

Charlie Munger (b. 1924) is an American business magnate, lawyer, investor, and philanthropist. He is Vice-Chairman of Berkshire Hathaway Corporation, the diversified investment corporation chaired by Warren Buffett; in that capacity, Buffett describes Munger as ‘my partner.’

Munger served as chairman of Wesco Financial Corporation from 1984 through 2011 (Wesco was approximately 80%-owned by Berkshire-Hathaway during that time). He is also the chairman of the Daily Journal Corporation, based in Los Angeles, and a director of Costco Wholesale Corporation.

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March 4, 2013

Berkshire Hathaway

Berkshire Hathaway Inc. is an American multinational conglomerate holding company headquartered in Omaha, Nebraska that oversees and manages a number of partially and wholly owned subsidiary companies. The company owns Geico, Dairy Queen, Fruit of the Loom, Helzberg Diamonds, NetJets, and Heinz and has significant minority holdings in American Express, M&T Bank, Coca-Cola, Kraft Foods, Proctor & Gamble, and IBM. Berkshire Hathaway averaged an annual growth in book value of 20.3% to its shareholders for the last 44 years, while employing large amounts of capital, and minimal debt.

Berkshire Hathaway stock produced a total return of 76% from 2000–2010 versus a negative 11.3% return for the S&P 500. Warren Buffett owns 32.4% aggregate voting power of Berkshire’s shares outstanding, and vice-chairman Charlie Munger holds a stake big enough to make him a billionaire (early investments in Berkshire by David Gottesman and Franklin Otis Booth, Jr. resulted in their becoming billionaires as well). Bill Gates’ Cascade Investments LLC is the second largest shareholder of Berkshire and owns more than 5% of class B shares.

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March 2, 2013

Eddie Huang

bao bao by Sophia Chang

Eddie Huang (b. 1982) is an Asian American restaurateur, food personality and former lawyer. He is the owner of Baohaus. Huang was born in Washington, D.C., to immigrant parents from Taiwan. He was raised in Orlando, where his father managed a successful group of steak and seafood restaurants. Huang identified with African-American culture, especially hip-hop, at a young age. He received a B.A. from the University of Pittsburgh, Rollins College and a J.D. from Cardozo School of Law.

Not long after graduating from law school, Huang decided for a career change. After being laid off from a New York law firm, he worked as a stand-up comic and as a marijuana dealer. He was interested in food as he had grown up watching his mother cook at home and had learned many skills in the kitchen. He learned management from his father.

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March 2, 2013

Fresh Off the Boat: A Memoir

eddie huang

Fresh Off the Boat: A Memoir‘ is a 2013 autobiography by American food personality Eddie Huang. The book relates Huang’s early life and rise in the food celebrity scene in New York, and his relationship with his Asian background.

Huang, educated as a lawyer, became prominent in New York’s restaurant scene after the success of his BaoHaus, a purveyor of Chinese Cha siu bao, or pork buns. He developed a reputation as a food personality after hosting food-themed programs on the Food Network and Vice TV.

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