HeadOn

Placebo

HeadOn is the brand name of a homeopathic product claimed to relieve headaches. It achieved widespread notoriety in 2006 as a result of a repetitive commercial, consisting only of the tagline ‘HeadOn. Apply directly to the forehead,’ stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product’s purpose.

Focus groups recalled the ads much more than with any other method, although many people considered the ads annoying. Manufacturer Miralus Healthcare decided not to include any factual claims about the product in the spots after the National Advertising Division of the Better Business Bureau objected to the claim that HeadOn provided ‘fast, safe, effective’ headache relief made in an earlier spot.

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