Bon Viveur

richard branson

A bon viveur [bawn vee-vur] is a person who enjoys the good things of life.

The phrase is derived from the French ‘bon vivant,’ meaning ‘good living,’ a bon viveur being a ‘good liver,’ or one who lives well. The phrase is not derogatory but conveys a sense of overindulgence. In his book, ‘Mind the Gaffe,’ linguist Larry Trask advised that the phrase is pretentious.

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