Foodfight!

foodfight

Foodfight! is a 2012 computer animated family film produced by Threshold Entertainment and directed by Larry Kasanoff. The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, and Eva Longoria (additional voices were provided by Bobby Costanza, Chris Kattan, Larry Miller, Christopher Lloyd, Ed Asner, Jerry Stiller, Christine Baranski, Harvey Fierstein, and Cloris Leachman).

It was originally planned for a Christmas 2003 release. ‘Foodfight!’ takes place in the supermarket at night after everyone has left. The grocery store transforms into a city, and from every door of this city comes two types of characters: well-known marketing icons and new characters, including Dex Dogtective (Charlie Sheen), Sunshine Goodness (Hilary Duff) and Daredevil Dan (Wayne Brady).

They all hang out at the Copa-Banana in the produce section. Soon, Brand X moves into town, and Lady X (Eva Longoria) and her minions try to take over. The animated icons and fictional characters of products — like Mr. Clean and Charlie the Tuna — fight the evil ‘Brand X.’ The film has been denounced for taking product placement to the extreme, and doing it in a film targeted at children.

The ‘AV Club’ stated that ‘…the grotesque ugliness of the animation alone would be a deal-breaker even if the film weren’t also glaringly inappropriate in its sexuality, nightmare-inducing in its animation, and filled with Nazi overtones and iconography even more egregiously unfit for children than the script’s wall-to-wall gauntlet of crude double entendres and weird intimations of interspecies sex.’

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