Archive for January 20th, 2014

January 20, 2014

Snow White Design Language


The Snow White design language was an industrial design language (an overarching scheme or style that guides the design of a complement of products) developed by German-American industrial designer Hartmut Esslinger’s Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world. Among other design features, Esslinger’s presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

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