Archive for February 3rd, 2014

February 3, 2014

Eponymous Hairstyle

the rachel

Bergdorf Blondes

An eponymous [uh-pon-uh-muhshairstyle is a particular style of hair that has become fashionable during a certain period of time through its association with a prominent individual. Imitation of such styles can sometimes be attributed to what became known in the 1980s as the ‘wannabe’ effect, a term used particularly with reference to young women who wished to emulate (i.e. ‘wanna be’ like) the American singer Madonna. A 2010 study of British women found that half took a copy of a celebrity’s photograph to their salons to obtain a similar hairstyle.

The quest for a particular eponymous style was caricatured in Plum Sykes’ novel ‘Bergdorf Blondes’ (2004), in which it was rumored that a glamorous New York heiress (Julie Bergdorf) had her blonde hair touched up every thirteen days (‘$450 a highlight’) by a stylist at her family’s store, Bergdorf Goodman. Thus, other ‘Thirteen Day Blondes’ who attained Julie’s precise color—likened to that of the ‘very white’ hair of Carolyn Bessette Kennedy—became known as ‘Bergdorf Blondes.’

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