Blonde hair has several stereotypes associated with it. In women is has been considered attractive and desirable, but is also associate with the negative stereotypes of the women ‘who relies on her looks rather than on intelligence.’ The latter stereotype of a ‘dumb blonde’ is exploited in ‘blonde jokes.’ In cognitive linguistics, the stereotype uses expressivity of words to affect an emotional response which determines a gender role of a certain kind. In feminist critique, stereotypes like the blonde bombshell or the dumb blonde’ are seen as negative images that undermine the power of women.
Some blonde jokes rely on sexual humor to portray or stereotype their subjects as promiscuous. Many of these are rephrased ‘Valley girl’ or ‘Essex girl’ jokes. Others are based on long-running ethnic jokes, such as humor denigrating the intelligence of Polish people. Similar jokes about stereotyped minorities have circulated since the seventeenth century with only the wording and targeted groups changed. In 20th century, a class of meta-jokes about blondes (i.e. jokes about blonde jokes) has emerged where a blonde person complains about the unfairness of the stereotype propagated by blonde jokes, with a punch line actually reinforcing the stereotype.
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The Daily Omnivore 