Massimo [ma-see-moh] Vignelli [veen-yell-ee] (1931 – 2014) was an Italian graphic and industrial designer who worked in a number of areas including product packaging, housewares, furniture, public signage, and showrooms. He was the co-founder of Vignelli Associates, with his wife, Lella. His ethos was, ‘If you can design one thing, you can design everything,’ and this was reflected in the broad range of his work. Vignelli worked firmly within the Modernist tradition, and focused on simplicity through the use of basic geometric forms in all his work.
His educational background was in architecture, which he studied at the Politecnico di Milano and later at the Università di Architettura, Venice. From 1957 to 1960, he visited America on a fellowship, and returned to New York in 1966 to start the New York branch of a new company, Unimark International, which quickly became, in scope and personnel, one of the largest design firms in the world.
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The Daily Omnivore 