Prolefeed is a Newspeak term in the novel ‘Nineteen Eighty-Four’ by George Orwell. It was used to describe the deliberately superficial literature, movies and music that were produced by Prolesec, a section of the Ministry of Truth, to keep the ‘proles’ (i.e., proletariat) content and to prevent them from becoming too knowledgeable. The ruling Party believes that too much knowledge could motivate the proles to rebel against them.
The term is used occasionally to describe shallow entertainment in the real world. For example, Theodore Dalrymple wrote in the ‘The Spectator’ that ‘France …. is less dominated by mass distraction (known here as popular culture, but in ‘Nineteen Eighty-Four’ as prolefeed) than Britain is.’ The term has also been applied to fast food, such as that of McDonald’s: ‘Once seen as the all-American corporation, ‘McDonald’s’ is now shorthand for a globalist mass culture that provides cheap, unhealthy food to lower-class people. McDonald’s is, quite literally, prolefeed. Part of this image was a deliberate choice by the corporation.’
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The Daily Omnivore 