Archive for July, 2016

July 31, 2016

Mascot

Phanatic by Mike Jackson

A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix. Costumed mascots are commonplace, and are regularly used as goodwill ambassadors in the community for their team, company, or organization such as the U.S. Forest Service’s ‘Smokey Bear.’

In the world of sports, mascots are also used for merchandising. Team mascots are often confused with team nicknames. While the two can be interchangeable, they are not always the same. For example, the athletic teams of the University of Alabama are nicknamed the ‘Crimson Tide,’ while their mascot is an elephant named ‘Big Al.’ Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are often used as marketing tools for their teams to children.

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July 28, 2016

Leo Burnett

tony the tiger

Leo Burnett (1891 – 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising’s most well-known characters and campaigns of the 20th century, including ‘Tony the Tiger,’ ‘Charlie the Tuna,’ the ‘Marlboro Man,’ the ‘Maytag Repairman,’ United’s ‘Fly the Friendly Skies,’ Allstate’s ‘Good Hands,’ and for garnering relationships with multinational clients such as McDonald’s, Hallmark, and Coca-Cola.

His first job out of college was as a reporter for the ‘Peoria Journal Star’ in Peoria, Illinois. In 1917, Leo moved to Detroit and was hired to edit an in-house publication for ‘Cadillac Clearing House,’ later becoming an advertising director for the same institution. At Cadillac, Leo met his advertising mentor, Theodore F. MacManus, whom Leo called ‘one of the great advertising men of all time.’

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July 24, 2016

Hideo Kojima

kojima

Hideo Kojima (b. 1963) is a Japanese video game designer, screenwriter, director, and producer. He is the director of Kojima Productions, which he originally founded in 2005, and a former vice president of Konami Digital Entertainment. He is often regarded as an ‘auteur’ video game director.

He is the creator, director and writer of a number of widely praised video games, including the ‘Metal Gear’ series of stealth games, and the adventure games ‘Snatcher’ and ‘Policenauts,’ and he also directed or produced games in other series, including ‘Zone of the Enders,’ ‘Boktai,’ and ‘Castlevania: Lords of Shadow.’

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July 23, 2016

Self-monitoring

The Presentation of Self in Everyday Life

Dramaturgy

Self-monitoring is a theory that deals with the phenomena of expressive controls, the ability to regulate behavior to accommodate social situations.

Human beings generally differ in substantial ways in their abilities and desires to engage in expressive controls. Individuals concerned with their expressive self-presentation (i.e. impression managers) tend to closely monitor their audience in order to ensure appropriate or desired public appearances. Self-monitors try to understand how individuals and groups will perceive their actions. Some personality types commonly act spontaneously and others are more apt to purposely control and consciously adjust their behavior.

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July 20, 2016

Trombone Shorty

trombone shorty

Troy Andrews (born January 2, 1986), also known by the stage name Trombone Shorty, is an American musician, producer, actor and philanthropist from New Orleans. A multi-instrumentalist, he is best known as a trombone and trumpet player but also performs and records on the drums, organ and tuba.

A highly sought after musician for his unique style and approach, he has worked with some of the biggest names in rock, pop, jazz, funk, hip hop and EDM. Andrews is the younger brother of trumpeter and bandleader James Andrews as well as the grandson of singer and songwriter Jessie Hill. He began playing trombone at age four, and since 2009 has toured with his own band, Trombone Shorty & Orleans Avenue.

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July 14, 2016

Chatbot

clippy

A chatterbot (also known as a talkbot, chatbot, Bot, chatterbox, or Artificial Conversational Entity) is a computer program which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the Turing test (a measure of how well a computer can trick a person into believing that the computer is a person too).

Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems (programs that understand not just recognize language), but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database. The term ‘ChatterBot’ was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs.

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July 13, 2016

Search Engine Optimization

pagerank

google

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of searches, including for images, places, videos, scholarly articles, news stories, and industry-specific vertical search engines (specialty or topical search engines, such as Yelp for local business reviews and Zillow for real estate listings).

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks (referred links), or inbound links, is another SEO tactic.

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July 7, 2016

Mattress Performance

emma Sulkowicz

Mattress Performance (Carry That Weight)’ was a work of endurance performance art by Emma Sulkowicz, conducted as her senior thesis during the final year of her visual arts degree at Columbia University in New York City.

Begun in September 2014, the piece involved her carrying a 50-lb mattress – of the kind Columbia uses in its dorms – wherever she went on campus. She said the piece would end when a student she alleges raped her in her dorm room in 2012 was expelled from or otherwise left the university. Sulkowicz carried the mattress until the end of the Spring semester as well as to her graduating ceremony in May 2015.

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July 6, 2016

Sprouted Bread

ezekiel bread

Sprouted bread is a type of bread made from whole grains that have been allowed to sprout, that is, to germinate. There are a few different types of sprouted grain bread. Some are made with added flour, some are made with added gluten, and some, such as Essene bread, are made with very few additional ingredients.

These are breads that contain the whole grain (or kernel, or berry) of various seeds after they have been sprouted. They are different from ‘white’ bread inasmuch as ‘white’ breads are made from ground wheat endosperm (after removal of the bran and germ). Whole grain breads include the bran, germ and endosperm, therefore providing more fiber, and naturally occurring vitamins and proteins. A comparison of nutritional analyses shows that sprouted grains contain about 75% of the energy (carbohydrates), slightly higher protein and about 40% of the fat when compared to whole grains.

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July 4, 2016

Flat Design

skeuomorph

ios7

Flat design is a minimalist user interface design genre, or design language, commonly used in graphical user interfaces (such as web applications and mobile apps), and in graphical materials such as posters, arts, guide documents, and publishing products.

Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or textures) and is focused on simple elements, typography and flat colors. Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable.

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July 3, 2016

Elizabeth Coleman White

whitesbog

Elizabeth Coleman White (1871 – 1954) was a New Jersey agricultural specialist who collaborated with botanist Frederick Vernon Coville to develop and commercialize cultivated blueberries. White was Quaker, graduating from the Friends’ Central School in Philadelphia in 1887. Afterwards she worked at her father’s farm, Whitesbog in the New Jersey Pine Barrens, supervising cranberry pickers in the bogs. Pine barrens are plant communities that occur on dry, acidic, infertile soils dominated by grasses, low shrubs, and small to medium-sized pines.

In the early part of the 20th century, White offered pineland residents cash for wild blueberry plants with unusually large fruit. Her collaboration with Coville began in 1910. Their project revealed the importance of soil acidity (blueberries need highly acidic soil), that blueberries do not self-pollinate, and the effects of cold on blueberries and other plants. Their work doubled the size of some strains’ fruit, and by 1916, Coville had succeeded in cultivating blueberries, making them a valuable crop in the Northeastern United States.

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