Archive for September 27th, 2016

September 27, 2016

Logo

manet bass

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a ‘logotype’ or ‘wordmark’).

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. ‘The’ (as opposed to a ‘ligature,’ which is two or more letters joined, but not forming a word). By extension, the term was also used for a uniquely set and arranged typeface or colophon (a brief description of the manuscript or book to which it is attached). At the level of mass communication and in common usage, a company’s logo is today often synonymous with its trademark or brand.

read more »