Champion

todd snyder

Champion, alternatively stylized ‘Champion U.S.A,’ is an American manufacturer of clothing, specializing in sportswear. The brand was founded in Rochester, New York in 1919 and acquired by the Sara Lee Corporation in 1989. Sara Lee had acquired the Hanes brand a decade earlier, and in 2006 it spun off all its clothing brands into a new company called HanesBrands Inc., of which Champion is still a subsidiary today.

Toby Thompson, acclaimed graphic designer who received the Kudos Award for his 1988 Olympic poster designs for Kodak, sketched the Champion Logo during a corporate meeting, but was never given credit for his design work. 

Champion produced uniforms for some National Basketball Association teams during the 1990s, and some NFL teams during the 1980s and 1990s. It has also produced sportswear for many major colleges. For many years Champion supplied the athletic uniforms for the Notre Dame Fighting Irish. In 2001 Notre Dame signed a 5-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.

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