Archive for February, 2017

February 28, 2017

Loyalty Business Model

loyalty card

Net Promoter

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

Customers are said to have a ‘zone of tolerance’ corresponding to a range of service quality between ‘barely adequate’ and ‘exceptional.’ A single disappointing experience may not significantly reduce the strength of the business relationship if the customer’s overall perception of quality remains high, if switching costs are high, if there are few satisfactory alternatives, if they are committed to the relationship, and if there are bonds keeping them in the relationship.

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February 23, 2017

Buck Buck

buck buck

Buck buck (also known as ‘Johnny-on-the-Pony’) is a children’s game with several variants. A very physical version of the game involves one group of players that huddles together. An opposing team of players climbs on their backs and attempts to make the pile collapse.

A less violent version has a player climbing on an opponent’s back and guessing the number of certain objects that are out of sight. As early as the 16th century, children in Europe and the Near East played Buck, Buck, which had been called ‘Bucca Bucca quot sunt hic?’ Pieter Bruegel’s painting “Children’s Games” (1560) depicts children playing a variant of the game.

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February 21, 2017

Vatnik

vatnik

Vatnik (Russian: ‘cotton-padded jacket’), a derivative of and often shortened to ‘vata’ (Russian: ‘batting’), is a derogatory social slang neologisms in Russian and Ukrainian languages, and an internet meme used in reference to individuals with pro-Russian jingoist and chauvinist views. In the original meaning, ‘vatnik’ (also ‘telogreika’) is a cheap cotton-padded jacket.

The meme was created by Anton Chadskiy under the pseudonym ‘Jedem das Seine.’ His associated picture of an anthropomorphic square-shaped quilted jacket similar to the cartoon character ‘Spongebob Squarepants’ was first posted on Russian social network ‘VK’ September 9, 2011. The meme went viral in 2012, but became much more widespread in society after the Russian military intervention in Ukraine started in 2014. Chadskiy, claiming he feared political persecution, left Russia in late 2014.

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February 20, 2017

Troll Army

pepe

The ‘web brigades,’ also known in English media as the ‘troll army,’ are state-sponsored anonymous Internet political commentators and trolls linked to the Russian government.

Participants report that they are organized into teams and groups of commentators that participate in Russian and international political blogs and Internet forums using sockpuppets (fraudulent accounts) and large-scale orchestrated trolling (harassment) and disinformation campaigns to promote pro-Putin and pro-Russian propaganda. It has also been found that Wikipedia articles were targeted by Russian internet propaganda activities.

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February 16, 2017

David Ogilvy

david ogilvy by lars leetaru

David Ogilvy (1911 – 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.

His best-selling book ‘Confessions of an Advertising Man’ is one of the most popular and famous books on advertising, and there is a strong suspicion that Ogilvy is the inspiration for the suave creative director ‘Don Draper’ in the TV series ‘Mad Men.’

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February 14, 2017

Buck Passing

willard duncan vandiver

Buck passing, or passing the buck, is the act of attributing to another person or group one’s own responsibility. It is often used to refer to a strategy in power politics whereby a state tries to get another state to deter or possibly fight an aggressor state while it remains on the sidelines.

The expression is said to have originated from poker, in which a marker or counter (such as a knife with a buckhorn handle during the American Frontier era) was used to indicate the person whose turn it was to deal. If the player did not wish to deal he could pass the responsibility by passing the ‘buck,’ as the counter came to be called, to the next player.

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February 7, 2017

Fake News

Kellyanne Conway by Jason Adam Katzenstein

lie

Fake news is a type of hoax or deliberate spread of misinformation, be it via the traditional news media or via social media, with the intent to mislead in order to gain financially or politically. It often employs eye-catching headlines or entirely fabricated news-stories in order to increase readership and online sharing. Profit is made in a similar fashion to ‘clickbait’ (content that is aimed at generating online advertising revenue at the expense of quality or accuracy) and relies on ad-revenue generated regardless of the veracity of the published stories.

Easy access to ad-revenue, increased political polarization and the ubiquity of social media, primarily the Facebook newsfeed have been implicated in the spread of fake news. Anonymously hosted websites lacking known publishers have also been implicated, because they make it difficult to prosecute sources of fake news for slander. With a large portion of Americans using Facebook or Twitter to receive news, in combination with increased political polarization, filter bubbles, the tendency for readers to mainly read headlines – fake news was implicated in influencing the 2016 American presidential election.

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February 6, 2017

Start-Stop System

idle reduction

In automobiles, a start-stop system automatically shuts down and restarts the internal combustion engine to reduce the amount of time the engine spends idling, thereby reducing fuel consumption and emissions. This is most advantageous for vehicles which spend significant amounts of time waiting at traffic lights or frequently come to a stop in traffic jams. Start-stop technology may become more common with more stringent government fuel economy and emissions regulations.

For non-electric vehicles, fuel economy gains from this technology are typically in the range of 3-10 percent. Hybrid/electric assist vehicles experience almost no delay in power from a stop, due to the instant availability of power from the traction battery to the electric motor(s). Gasoline powered cars on the other hand generally experience slight delays (albeit fractions of a second).

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February 3, 2017

Prisoner’s Dilemma

reciprocal altruism

The prisoner’s dilemma (PD) is a paradox about co-operation. It shows why two ‘rational’ individuals might not co-operate, even if it seems in their best interests. It is studied in game theory.

In the classic example two people are arrested for a crime, and the police are uncertain which person committed the crime, and which person abetted the crime. If each remains silent, they are both soon released. If one betrays the other, the betrayer goes free, and the other is imprisoned for a long time. If each betrays the other, they both are held for a short time. No matter what happens, they will never see each other again.

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