Archive for February 16th, 2017

February 16, 2017

David Ogilvy

david ogilvy by lars leetaru

David Ogilvy (1911 – 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.

His best-selling book ‘Confessions of an Advertising Man’ is one of the most popular and famous books on advertising, and there is a strong suspicion that Ogilvy is the inspiration for the suave creative director ‘Don Draper’ in the TV series ‘Mad Men.’