Bromide [broh-mahyd] in literary usage means a phrase, cliché, or platitude that is trite or unoriginal. It can be intended to soothe or placate; it can suggest insincerity or a lack of originality in the speaker. It can also refer to a commonplace or tiresome person, a bore.
A now outdated usage of ‘bromide’ is a photographic print, stemming from the use of silver bromide in photographic films, emulsions and papers. Its original usage was as a chemical term, referring to bromine salts.
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The Daily Omnivore 